America’s elite lawyers never have to sell their services because they are well known and prequalified. These new rainmakers earn 10X the norm - they are in the news, speaking at high visibility events, touring a new book, advising dream clients, and enjoying extraordinary professional success.
What Would Darrow Tweet reveals how lawyer PR, attorney and law firm branding, public speaking, publishing, and social media in law firm marketing can work together to elevate an experienced lawyer or law firm to professional prominence.
In What Would Darrow Tweet, Elite Lawyer Management founder and attorney branding expert Jay Jessup reveals the lawyer PR and promotion secrets high profile lawyers use to create a powerful professional brand. Jessup spotlights success strategies of Clarence Darrow, Mel Belli, Gerry Spence, Johnny Cochran, F. Lee Bailey, and today’s big brand lawyers and firms.
What Would Darrow Tweet praises individualism in a commoditizing profession and offers a blueprint for using lawyer PR for visibility while maintaining gravitas, personal branding to differentiate, smart social media for law firms to grow profits, building recognition with offline activities, and creating an online presence to crush “Optimized” competition.